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Does your business have a presence on Instagram?
It’s no secret that Instagram has incredible reach. It grew more than 400 million users just in 2015.
However, not every business has jumped on the Instagram marketing band wagon and we understand why.
All that aside, there is some true potential and value in Instagram, and the businesses that are taking the plunge are quickly seeing results.
Whether you’re active on Instagram, are thinking about starting your business profile or are reminded every once in a while that you should look into Instagram, these five articles can help you leverage the power of the platform.
How to Build Your Brand With Instagram: 4 Tried-and-True Tips
HubSpot just got done helping a business grow their Instagram followers by 400,000 people which resulted in 70,000 email subscribers in just 12 months. It’s safe to say they learned a thing or two from their experience and we love that they’re sharing it with the world.
In this article they discuss four surprising ways that you can use Instagram to build your business and brand. The ideas include:
1. Grow your Instagram following with strategic partnerships Instagram,
2. Build your email list by converting your followers into subscribers
3. Create compelling content that’s worthy of being shared by others
4. Foster a community of highly engaged followers
Each strategy includes a variety of additional tips that any business can start implementing on their Instagram profile today.
5 Ways to Grow Your Instagram Following
Most businesses on Instagram report that it’s their most engaging social media platform. That’s exactly what Jess Ekstrom, CEO and Founder of Headbands Of Hope, explains in her article, even though her business’s Instagram profile has fewer followers than their Facebook Page.
Jess has found a strategy that allows her business to grow their presence and in this article she shares her five tips.
1. Put your handle on your packaging and marketing materials
2. Send products to Instagram influencers
Two nuggets really stuck out to me in this article and those were put your Instagram handle on your packaging and marketing materials and send your products to Instagram influencers. Both of these strategies gives people a reason to upload a photo of themselves wearing your product to Instagram and tag your business, resulting in more eyes and followers on your profile.
Original article: 5 Ways to Grow your instagram following
Never Designed an Instagram Ad? Here Are 7 Things That Will Make You Stand Out
In Jeff’s article he discusses seven tips that businesses should keep in mind when building their Instagram ad. The tips include:
1. Think about composition
2. Decide on a focal point
3. Create an intimate perspective
4. Don’t be aggressive with your logo
5. Use the power of color and contrast
6. Pay attention to consistency
7. Go easy with text
Jeff has an image example to go with each of his tips so that you can see exactly what he’s referring to. This article will help you get your Instagram ads up and running and seeing success in no time.
Original article: Never Designed an instagram Ad? Here are 7 things that will make you stand out.
The 5 Best Free Instagram Analytics Tools
Now that you know how to build your Instagram presence and create beautiful ads, you need a way to track your efforts. You may or may not know that Instagram does not have native analytics. This means you have to use a third party tool to track your efforts, but knowing what works and doesn’t work will be worth it in the end.
In this article from Pete Schauer from SEMGeeks, he discusses five free tools for Instagram analytics. The tools include:
1. Iconosquare
2. SimplyMeasured
3. InstaFollow
4. Union Metrics
5. Crowdfire
Keep in mind that free analytics tool with come with some limitations, but they’re a good place to start. If you’re looking for some more advanced analytics consider paying for a software such as Postano or Unmetric,
Original article:The 5 best free instagram Analytics Tools.
15 Hidden Instagram Hacks & Features Everyone Should Know About
Everyone loves a good social media hack. They save us time and usually show us some interesting things we didn’t know were possible.
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